Lost Initiative is one of the older D&D streams in the game. They've run various settings from more classic fantasy to Mass Effect.Aurorum is their homebrewed word based on the Pathfinder 2E system.
In redesigning the brand, we wanted to maintain some heritage to the original and its roots, while weaving in some symbolism about the world.
Inspiration was drawn from RPG video games such as World of Warcraft and Path of Exiles.
We built a reflexive system, complete with brand guidelines && documentation.
Special attention was paid to the A. The world of Aurorum consists of inner && outer planes. While the inner most represent life and civility, the other worlds are of death && chaos.
In this A, we see this play out. The center swirl representing the inner planes && the organic nature of life, while the harder outer angles showcase the chaotic && dangerous nature of the outer planes.
In this A, we see this play out. The center swirl representing the inner planes && the organic nature of life, while the harder outer angles showcase the chaotic && dangerous nature of the outer planes.
Early A Alternatives. The rightmost was selected and iterated on to create the final symbol.
